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How to Get Product Liability Insurance?

Buying product liability insurance doesn’t need to be more complicated than buying other popular forms of personal or business insurance, such as a vehicle, public liability or employers’ liability. There are several popular and simple methods you can use to find the best deal possible. Of course, the one that is best for you will depend on your personal preferences, so consider each one and work out which is best.

Firstly, aggregator/comparison websites like NimbleFins, QuoteZone and Simply Business are a great tool to help you gather multiple quotes with very little effort. You’ll only need to fill out one quote form, and the website will take care of the rest for you, going out to multiple providers in a matter of seconds and offering you prices from any that would be happy to offer coverage. It can be a great way to research the market and get an idea of how much you’re likely to need to pay, and there’s no more efficient way to compare multiple quotes in one go. Comparison sites can connect you with both brokers and insurance companies.

Then, there are insurance brokers. Brokers act as an intermediary between you and the UK insurance market. While they can feel like ‘middlemen’ who charge unnecessary fees, they’ve been a popular choice for UK businesses for a long-time, providing expert advice and guidance when it comes to signing up. Brokers also have a unique relationship with the insurance market and can offer prices you may not find anywhere else. After all, insurers are incentivised to work with them as they ultimately bring in new customers that may have gone elsewhere.

Finally, there’s nothing to stop you from going directly to an insurer if you know exactly what you want or have an insurer in mind you’d like to be covered by (perhaps after reading a good review or getting a strong recommendation). Insurers often keep their best deals for direct customers so that it might be the cheapest option of the three – we’d still recommend checking prices through one of the other two methods, though, so that you know what a ‘fair’ price truly is. And not all business insurance companies sell directly to customers; some only work through brokers.

The information each requires from you should be roughly the same. It’ll cover the key business information, such as your location, business size and annual turnover, to allow the insurer to assess your risk profile properly.

Product liability insurance broker

Product liability insurance brokers exist as middlemen between the insurance market and insurance buyers. They can help new buyers navigate the often complex world of insurance, provide expert guidance and advice and often have access to deals you wouldn’t find anywhere else.

They have a unique insight into market trends and can provide information about what other businesses in your industry are doing (and how they’re insuring themselves), and while they can sometimes feel like an additional cost are often well worth their fee.

Using a broker is ideal for anyone who has questions about what they’re signing up for or who isn’t 100% sure exactly what they need. Or if having trouble finding cover. It’s in a broker’s best interest to be honest with you, as you might recommend them to friends or colleagues down the road, so you shouldn’t worry too much about them trying to sell you products you don’t need.

Compare product liability insurance UK

Comparing product liability insurance in the UK isn’t any more complicated than other common forms of business insurance, such as public liability or employers’ liability. Depending on your preferences, you can either use an aggregator to compare several quotes at once or submit your company details directly to a selection of insurers you’ve identified.

While aggregators can be a quick and effective way to find as many quotes as possible in a short time, some insurers might save their best deals for those who shop direct, as they won’t have to pay a commission fee to comparison sites or brokerages. As such, it’s worth trying each method just to see which one provides the best results.

To pick the best deal, remember there is more than just price to consider. How are the customer reviews? What are the customer service hours? What is the excess (i.e., the amount a policyholder contributes towards a claim)?

Once you’ve picked the insurer/quote you like the look of, it’ll be a simple process to set up your payment information and sign the contract. Once complete, your insurer will send over your documents, and your coverage will begin on the date agreed with your provider.

Product liability insurance companies


Many of the UK’s most popular business insurers offer product liability insurance, such as AXA, Direct Line, Allianz, Hiscox and more. A quick search for product liability on Google should give you the results you’re looking for.

If you can’t find what you’re looking for there, consider asking around your fellow professionals to see if there’s an insurer or broker they could recommend. Referrals are a great way to ensure you’re working with an insurer who will take care of you properly, and you may even be able to get a discount with a referral code.


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